Who is Cru?

We’ve spent over a decade living and breathing the hospitality, lifestyle, and travel industries. From the UK’s most reputable hotel and restaurant groups to boutique drinks brands, we have worked with names that define their neighbourhoods. This hands-on experience has shaped our approach to place-making and communications, spanning media relations, brand partnerships, local and digital marketing, social media, and crisis comms.

Cru is built to support your business and your community in a way that works for you. Our senior-level team runs on insight, agility, and a hunger for results. We are empowered to deliver bold, creative work grounded in smart strategy, building lasting partnerships with the people and places we represent.

Being based in Soho, we find that London’s dynamic dining and retail scene is our office as much as our inspiration. It keeps us immersed in the latest trends and tuned into the shifts in both press and consumer behaviour that affect how people shop, eat, and explore.

We are always ready for the next challenge, whether it’s elevating a neighbourhood destination or launching a new concept. Pop in for a drink and a no-pressure chat, or get in touch and we’ll come to you.

We focus on what matters: strong relationships, smart strategy, and meaningful results.

Let’s make something happen.