The Coral Room x The Devil Wears Prada Afternoon Tea
A theatre-inspired afternoon tea that became one of London's most booked experiences.
The Coral Room sat steps from the Dominion Theatre, where The Devil Wears Prada was making its West End debut. The opportunity was obvious — create a culturally relevant moment that connected hospitality with theatre, fashion, and modern glamour.
We developed The Devil Wears Prada Afternoon Tea and led a targeted press and influencer strategy, placing the launch across key lifestyle, culture, and hospitality titles alongside high-reach creators. At the centre of the experience: a dramatic floral installation of the show's iconic stiletto — a striking visual statement that transformed the space into an instantly recognisable, highly shareable backdrop.
A second phase in January introduced a limited-time 50% off offer, converting buzz into bookings during a traditionally quieter period.
Launch coverage highlights
Secret London - A 'Devil Wears Prada' Afternoon Tea Is Coming To This Stunning London Cocktail Bar - And It's Oh So Chic
Country & Town House - A Devil Wears Prada Afternoon Tea Is Coming To London
Londonist - The Top New Afternoon Teas To Try In London Right Now: Autumn 2024
CN Traveller - Best afternoon tea in London: our favourites to book in 2025
Results
9,000 afternoon tea bookings over six months
115% uplift in year-on-year bookings during the January promotional period
30 pieces of launch press coverage
35 pieces of social coverage